Beware the Bullwhip Effect When Reacting to Market Downturns

Author: sajsmith
Publication: 
LinkedIn

Date: December 15, 2015

Plunging commodity prices are unnerving many companies to a point where they are implementing drastic cuts to their operations and workforce. Adjusting to market shifts is sound management practice, but not when the course changes are so extreme that the company becomes too debilitated to take advantage of an eventual market upturn.

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